The idea of a soup company began in 2013, when Joni noticed her eating habits change as she started to incorporate soup in her regular diet. She felt her taste buds reset, she was satiated after eating them and her body weight was regulating.
Bringing home-made soups into her workplace at lululemon’s corporate office became a regular occurrence, and her friends and colleagues began asking her to bring some for them as well. Joni then became increasingly aware of the popularity soup at her office, which was filled with health-conscious individuals. She knew she was onto something, and started to think about recipes.
The ever-expanding local food movement embraced by people and organizations also caught Joni’s attention as she started to plan her soup business. After some research, she was blown away by what supporting local means! It was then decided that her soups would be made from locally sourced ingredients, and they needed to also be organic to ensure that the utmost premium product was to be offered.
Joni and Amy had met earlier in the year, and had much in common; their healthy lifestyles, passion for cooking, and their entrepreneurial spirit (though they did not know this when they met).
The conversation to build the company as a partnership began. With Joni as the visionary product innovator and Amy as the operational mastermind, the two started to develop the brand and the product, researching what it would take to start a food manufacturing business. There was much to learn, but embracing the mantra of always having fun, the two were able to overcome challenges.
Soon the girls were meeting the farmers and growers at farmer’s markets, and after many trips and conversations, they discovered amazing facts about food and the life of a farmer…and fell in love. How can you not want to support your hard working neighbours that truly care about the food that lands on your plate?
The kitskitchen promise is to offer delicious seasonal soups that are clean and healthy, made from local ingredients right from our backyards, that results in a premium, guilt-free eating experience.
There have been many along our start-up journey that has played an invaluable role in helping us to achieve our start up. Thank you all. We can’t even begin to tell you how much we appreciate you.
A special thanks to Wendy, our biggest supporter and who put up with us cooking in her kitchen. All. The. Time.